KIWANIS MAGAZINE Voices message
Playing by the rules
To encourage the daily
living of the Golden
Rule in all human
Play by the rules.
a hard road to
travel, but stay
around a lot longer
with integrity intact.
How often do we hear loud cries of when we learn of sports heroes dethroned with the discovery of a drug-produced victory? Or when
students cheat on exams to gain a higher grade? Or when a lawyer uses
client funds for personal use? Imagine lawyers actually engaging in such
unethical and unprofessional conduct!
I cite my own profession to stress the point that the third
Object of Kiwanis, promote the adoption and application of higher
social, business and professional is as relevant and applicable today as it was when first adopted in 1924.
It is said in business that if you think like your customers, you will
forge better, longer lasting customer relations and a greater understanding of customer expectations. Applying business ethics is not an option;
it is a rule not to be broken. Play by the rules and practice the highest
professional standards. That road may be harder to travel, but ultimately, you stay around a lot longer with integrity intact.
I believe we do enough to brand Kiwanis as a highly ethical organization that maintains as one of its six core values and guiding principles the promotion of the highest standards of ethics and excellence.
Continued on Page 64
Tom DeJulio Kiwanis International President