recruitment retention Perfect Recipe Keep back for more BY DICK ISENHOUR Recruiting members is easy as pie for some Kiwanis clubs. But keeping them as lifelong Kiwanians can be like nailing Jell-O to a tree. According to surveys of current and former Kiwanians, a new first two years likely will determine whether he or she becomes a even Here, three Kiwanis clubs share their secrets for cooking up a tantalizing array of experiences that keep members coming back for more. First, read the instructions. Members are more likely to remain committed if they understand the mission, values and goals of the club. Kiwanis June 2010